Your Google Business Profile is often the first — and only — page a nearby customer sees. Yet most profiles are missing the fields that actually influence ranking.
The 15-Minute Google Business Profile Checklist for Local Shops
Start with categories: one precise primary category, then every relevant secondary. Fill the services list with the exact phrases customers search, not internal jargon. Upload at least ten real photos — storefront, team, work in progress — because profiles with fresh photos earn dramatically more direction requests.
Then build a review habit: ask every happy customer the same day, share the short review link on WhatsApp, and reply to every review within 48 hours. Consistency here beats any clever trick.
